Merchant
Customer retention
- Increased competition
- Lower customer loyalty due to unattractive offers/loyalty programs
- Inability to implement offers due to tech disadvantages
Acquirer
Merchant retention & increase fee income through VAS
- Increased competition
- Need to position differentiation through technology and VAS
- Diminishing spreads on MSF
Consumer
Access to best deals
- Offer/discount programs are fragmented
- Lack of awareness on available offers thereby risk of missing the offers
- Poor consumer experience due to lack of knowledge by sales staff
Significant Gaps
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Rapid Innovation With rapid innovation in payments value-added services, banks find it difficult to build them inhouse. -
Customer Retention With increased options available to the consumer, retention of customers is one of the key success drivers -
Access to best deals Due to fragmented offer programs and inability to implement offer, customers do not benefit from the best deal available. -
Lack of efficient tech solution Major emerging economics are ripe for technological transformation and the stakeholders needs a flexible and efficient tech solution.